The short version
- You can start free. Paid plans are monthly and you can cancel at any time; they stop at the end of the month you've paid for.
- If a payment fails, we remind you. On day 7 your service is paused; on day 14 your data is archived. Paying brings it all back.
- Your data is yours. We look after the details of your callers and customers for you, on your instructions (see the Data Processing Addendum).
- We may use data from the service to improve MyOTgo and train its AI, with personal details removed or pseudonymised where possible. We never sell it. You can switch this off at any time in Settings.
- The AI is good but not perfect. Check what it does for your business, and tell your callers when calls are recorded.
1. About these terms
MyOTgo is run by MYOTGO TECH LTD, a company registered in England and Wales (company number 16704380), registered office 39A Brookfield Road, Northampton NN2 7LP ("MyOTgo", "we", "us"). You can contact us at support@myotgo.com.
These terms are a contract between us and the business that uses MyOTgo ("you"). By creating a business account, or by continuing to use MyOTgo after we tell you about new terms, you agree to them on behalf of your business. If you're signing up for a business, you confirm that you're allowed to do so.
MyOTgo for businesses is for businesses and other organisations, not for personal use. If you only want to order food, the Terms for customers apply instead. How we handle personal data is explained in our Privacy Policy.
2. Your account
- Give us true details and keep them up to date, especially your email address: we send important notices there.
- Keep your sign-in safe. Turn on two-step sign-in where you can. You're responsible for what happens under your account and for the people you invite to your team.
- Owners and admins of a business can change its settings, plan and team. Give each person only the access they need.
- Tell us straight away at support@myotgo.com if you think someone else has got into your account.
3. What MyOTgo does
Depending on your plan and settings, MyOTgo can:
- Answer and make phone calls with an AI agent on a MyOTgo number or your own forwarded number: take messages, book appointments, take orders and pass calls to you.
- Build and host your website (at yourname.myotgo.com or your own domain), with your menu or products, bookings and online orders.
- Take card payments on your website and through the app, paid into your own Stripe account.
- List your business on MyOTgo for customers, where people can find you, order and book (see section 7).
- Run the MyOTgo Food app on your own computer, where the AI works on that computer.
We may use other companies to provide parts of the service, such as phone networks, AI providers and payment processing. They are listed in our Privacy Policy.
4. Plans, prices and fees
Let AI do it for you. These monthly GBP plans replace the previous sales catalog. Historical billing records are retained. Prices and the selected purchase are shown before confirmation in Plan & billing and on the pricing page. Payments remain in test mode.
| Plan | Monthly | Billing tokens | Call minutes | AI agents | Website | Extra minute |
|---|---|---|---|---|---|---|
| Free + QR | £0/month | 2M once during the trial | 10 once during the trial | 1 | Basic website | 30p |
| Website Plus | £29/month | 5M / month | 0 / month | 2 | Premium website + custom domain | 30p |
| AI Growth | £49/month | 30M / month | 100 / month | 5 | Premium website + custom domain | 25p |
| Reception Pro | £89/month | 10M / month | 600 / month | 5 | Premium website + custom domain | 20p |
| Complete | £179/month | 80M / month | 1,000 / month | 10 | Premium website + custom domain | 15p |
- Trial and renewal. Free + QR has one 30-day trial per eligible business, with 2M tokens and 10 minutes once, expiring on day 30. Paid-plan included tokens and minutes reset each monthly subscription period and do not roll over. No order-count sizing or annual discount applies.
- Basic website after the trial. Authorise £10/month or earn seven basic website days per week with either 35 verified new Food users or 5 completed paid Food orders. Activity accumulates weekly with no daily minimum; only one reward per week. Rewards include no tokens or minutes. Display-photo checks and anti-fraud verification apply; duplicates, staff/self-referrals, refunds and disputes may invalidate qualification. Paid plans need no rewards. Without qualifying time or payment consent, seven days of grace precede website suspension; the account, data, eligible Food listing and self-service remain. There is no automatic paid upgrade or charge.
- Shared wallet. Business, managers, staff and restaurant-specific customer AI share billing tokens. Chat, in-app voice, images, menu analysis, reports, documents, marketing, tools, MCP and skills use cost-based billing tokens, which differ from raw provider tokens. Phone calls and their summaries use minutes only.
- Top-ups. 1M/5M/20M tokens cost £1/£5/£20. Minute packs of 50/100/500 use your plan's extra-minute rate. Bought tokens and minutes expire 12 calendar months after purchase. Spending controls, alerts and history are available. Auto top-up is off. Opening an app purchase link does not authorise a payment: confirm on the signed-in Business website.
- Dish pictures. Up to three free AI tries per dish until a picture is saved. Later pictures for that dish use tokens. Business-wide abuse limits apply; deleting, recreating or renaming a dish does not reset the offer. Review pictures for accuracy before saving.
- Separate charges. Food commission, card processing at 1.9% + 20p, AI wallet use and delivery are separate. Number rental, forwarding, transfers and domain registration/renewal are shown separately before purchase. A custom domain can be connected on every paid plan.
- VAT. MyOTgo is not registered for VAT yet, so no VAT is charged. If we register, we'll tell you before VAT is added.
- Changes and cancellation. Subscriptions renew monthly until cancelled. Cancellation stops renewal at the end of the paid period. Changes show the new price and any proration before confirmation. We give at least 30 days' email notice before a price increase.
5. Paying us, and late payment
Subscriptions are paid in advance by card or Direct Debit through Stripe, and renew each month until you cancel. Our fees on card payments are taken from each payment when it is made.
If a payment isn't made:
- Day 0, 3 and 6: we email your business's owners and admins to remind them.
- Day 7: your service is paused. Your AI stops answering calls, your website stops taking orders, and you can't make changes until you pay.
- Day 14: your business's data (your assistant, website, orders, bookings and settings) is archived: encrypted and moved off the live servers.
- Paying at any point brings everything back. An archived business is restored from its archive.
- Archives are kept for 12 months. After that we may delete them, and then your data can't be brought back.
Cancelling stops future payments. You keep what you've paid for until the end of that month. We don't refund part-months, except where the law says we must.
6. Card payments (Stripe)
Card payments from your customers are processed by Stripe. To take them you open a Stripe account through MyOTgo (Stripe Connect). By doing that you also agree to the Stripe Connected Account Agreement, which includes the Stripe Services Agreement. Stripe, not MyOTgo, holds and pays out your money.
- You are the seller. You're responsible for what you sell, for your prices, for refunds and complaints, and for your own taxes.
- You authorise us to take our fees from each payment through Stripe, as described in section 4 and section 7.
- If a customer disputes a payment (a chargeback), Stripe may take the amount back from your account. Fee reversals use the original payment breakdown; Stripe may retain its processing costs. Disputes are reconciled to that payment without duplicate recovery.
- You must give Stripe the information it asks for. If Stripe won't let you take payments, you can still use MyOTgo without online card payments.
7. MyOTgo for customers
MyOTgo for customers is our app and website where people can find food businesses, order and book. Every plan includes an eligible Food listing and AI search with your menu and map position, even without a paid website. Paid placement is never presented as an organic AI recommendation. You can hide it at any time in your website's settings.
- What's shown. Only what your website already shows publicly: your name, menu, prices, photos, opening hours and address. Keep it accurate, including allergens.
- Accepting orders. When a customer orders, their card is only held. You accept or decline within the time set in the app (5 minutes unless we tell you otherwise). If you accept, the payment is taken. If you decline or don't answer in time, the hold is released and nobody is charged.
- Commission. Customers your restaurant brings pay 0% food commission on collection orders only. A verified first restaurant QR/tracked-link visit permanently attributes that customer to that restaurant, including later direct Food visits. Other restaurants keep separate attribution. Customers MyOTgo brings pay 4% of the food subtotal in months 1–4 from business registration, 8% in months 5–8 and 12% thereafter. Delivery orders follow those normal rates, including own customers, unless an explicit business override applies.
- Card processing. 1.9% + 20p is separate from food commission and applies to the card payment. Delivery fees and tips are separate from the commission's food base. Restaurant-specific customer AI uses the restaurant's shared wallet. The original payment records each fee part; refunds and disputes reconcile those parts rather than applying today's rates. Changing collection to delivery requires a new quote before payment. No old half-rate rule or combined card-cost floor is added.
- Your offers. Business discounts and loyalty points lower the food amount actually paid. Any platform-funded incentives are shown separately. Points are a discount scheme, not money.
- You fulfil the order. The contract for the food is between you and your customer. You're responsible for preparing it, delivering it if you offer delivery, food safety, allergen information, the age checks needed for any age-restricted products, and putting things right when they go wrong, including refunds.
- Customers' details. You get the details you need to fulfil each order. Use them only for that and for the law's requirements, unless the customer has agreed to more (for example by choosing to share their details with places they order from).
- Reviews. Customers can rate and review your business. We may remove reviews that break our rules, but we don't remove honest reviews just because they're negative.
Restaurants listed in MyOTgo for customers: the partner agreement and verification
- The partner agreement. To be listed in MyOTgo for customers and take card payments there, a restaurant accepts our Restaurant Partnership Agreement in the app, with its legal name, trading address and contact details. It sets out the fees above for that restaurant. When we publish a new version that changes something important, you'll be asked to accept it again; businesses already trading get a grace period (30 days unless we tell you otherwise).
- Verification is optional. You can ask MyOTgo to verify your business (we check Companies House, the FSA's food hygiene ratings and your food business registration). Verified restaurants show a blue tick. A business that isn't verified can still trade. We may suspend a listing (removing the tick and pausing listing and card payments) while we look into a serious problem; orders already accepted carry on.
8. Backups
We back up the service to keep it running and to recover from failures. Separately, where your plan includes it, you can use business backups: copies of your business's data that you can restore yourself.
- Backup availability and any separately authorised add-on are shown in the app before purchase.
- Each backup is kept for 30 days and then deleted.
- Backups are a safety net, not a guarantee. Keep your own copies of anything you couldn't do without, such as exports of orders.
9. The AI, and your responsibilities
MyOTgo's AI talks to your callers and customers on your behalf. It works well, but like every AI it can misunderstand, give a wrong answer or miss something.
- Set it up and check it. Give it accurate information about your business, review the calls, messages, orders and bookings it handles, and correct it when it gets something wrong. You're responsible for what it tells your customers using the information and instructions you give it.
- Don't rely on it for emergencies or for anything where a mistake could cause harm, such as medical, legal or safety advice. It can't call emergency services.
- Allergens and age-restricted products. The AI only repeats the allergen information you give it. Make sure it's right, and tell customers to ask you if they have a serious allergy.
- Recording calls. If you turn on call recording, callers are told at the start of each call. You must also have a lawful reason to record, and tell people about it in your own privacy notice.
- Calls and messages you make. If you use MyOTgo to call or text people, you must follow the law, including the Privacy and Electronic Communications Regulations: don't make marketing calls or send marketing texts to people who haven't agreed or who are on the Telephone Preference Service.
- Saying it's an AI. Your AI agent must not claim to be a human when sincerely asked.
10. Your content and data
"Your content" means everything you or your customers put into MyOTgo for your business: your menu, photos, website text, calls, recordings, transcripts, messages, orders, bookings and customer details.
- It stays yours. You give us permission to store, copy, process and show your content only as needed to provide, secure and support MyOTgo for you, to list you on MyOTgo for customers (if you're listed), and as described in section 11.
- You must have the right to use everything you upload, such as photos and logos, and to give it to us.
- Personal data. For the personal data of your callers, customers and team, you are the controller and MyOTgo is your processor. The Data Processing Addendum below is part of these terms.
- Getting it out. You can see and export your orders, bookings and other records in the app while your account is active. Ask us if you need help.
11. Improving our services and AI
To make MyOTgo better, MyOTgo may use data from the service, such as calls, transcripts, chats, menus, photos, orders and how the service is used, to operate, improve and develop its services and to train and evaluate its AI models.
- Before we use it for improving or training, we remove or pseudonymise personal details where possible (for example names, phone numbers, email and postal addresses, and card details, which we never see in full anyway).
- We never sell your data or your customers' data, and we don't use it for advertising.
- You can switch this off at any time in the app: Settings → Help improve MyOTgo's AI. Owners and admins can change it. Switching it off stops any future use of your business's data for improving and training our AI. Data that has already been used in a model can't be taken back out of it, but we won't use your data again.
- Where this involves personal data, we do it as a controller for this purpose only, under our legitimate interests, and as explained in our Privacy Policy. Please mention it in your own privacy notice, for example by linking to ours.
Separately from this, we always use information about how the service is running (such as error logs, call quality and usage counts) to keep it working, secure and correctly billed.
12. Phone numbers and domains
- Phone numbers we provide are supplied through our telephone carriers and remain subject to their rules and to UK telecoms regulation. You must give the address and identity details the carrier needs.
- Domains you buy through MyOTgo are registered with a domain registrar in your business's name where possible. You must give true registrant details.
- If you leave, you can ask us to hand over (port) a number or transfer a domain you've paid for to you, as far as the carrier or registrar allows. Ask before your account closes.
- If you stop paying for a number or domain, it may be released after the paid period and we can't promise to get it back.
13. Using MyOTgo fairly
Don't use MyOTgo to:
- break the law, or help anyone else to, including fraud, scams, harassment, unlawful discrimination, or selling illegal goods;
- make nuisance or unwanted marketing calls or texts, or pretend to be someone you're not;
- upload content that you don't have the rights to, or that is hateful, sexually explicit, violent or misleading;
- try to get into other people's accounts or data, test or attack our security, or overload the service;
- copy, resell or reverse-engineer MyOTgo, or use it to build a competing AI product.
We may remove content or limit features that break these rules.
14. Availability and changes to the service
- We work hard to keep MyOTgo running all day, every day, but we can't promise it will never be interrupted, for example during maintenance or if a provider we rely on has a problem.
- We improve MyOTgo all the time. If we make a change that removes something important you pay for, we'll tell you in advance and you can cancel.
- Support is by email at support@myotgo.com.
15. Our liability
- Nothing in these terms limits liability that can't be limited by law, such as for death or personal injury caused by negligence, or for fraud.
- We're not liable for loss of profits, revenue, business, goodwill or data, or for any indirect or consequential loss.
- We're not liable for what the AI says or does where it follows the information and instructions you gave it, or where you could reasonably have spotted and corrected the mistake.
- Otherwise, our total liability to you in any 12 months is limited to the greater of £100 and the amount you paid us in those 12 months.
- You're responsible for, and will cover us against, claims by others arising from your content, your products, or your breaking these terms or the law.
16. Suspending and ending
- You can stop using MyOTgo and cancel your plans at any time in the app. To close your account, cancel any paid plan, package or number first, then use Settings → Account → Delete my account. A business you own on your own closes with it (see how deletion works). You can also email support@myotgo.com.
- We may suspend or close your account straight away if you seriously or repeatedly break these terms, if we must by law, or to protect others. Otherwise we'll give you at least 30 days' notice.
- Export anything you want to keep, such as orders and bookings, before you delete your account. When a business closes, its data is removed from the live service within a day and deleted within 30 days of closing; our platform disaster backups roll off after 35 days.
- Sections that by their nature should continue (such as payment owed, liability and the Data Processing Addendum while we still hold your data) continue after the account closes.
17. Changes to these terms
We may update these terms, for example when we add features or the law changes. The date at the top shows the latest version. For important changes, we'll email you at least 30 days before they take effect. If you keep using MyOTgo after that, the new terms apply; if you don't agree, you can cancel before they start.
18. Law and disputes
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. Before going to court, please email us so we can try to sort it out together.
If any part of these terms can't be enforced, the rest still applies. If we don't enforce a term straight away, we can still enforce it later. You may not transfer these terms to someone else without our agreement; we may transfer them to a company that takes over MyOTgo, and we'll tell you if we do.
19. Data Processing Addendum
This addendum is part of these terms and meets Article 28 of the UK GDPR. It applies whenever MyOTgo processes personal data for you as your processor.
What we process for you
- Subject matter and purpose: providing MyOTgo to you as described in these terms.
- Nature: hosting, storing, transmitting, transcribing and analysing calls and messages, generating AI replies, taking orders, bookings and payments, and sending notifications.
- People: your callers, website visitors, customers, your team, and anyone else whose details you put into MyOTgo.
- Data: names, phone numbers, email and postal addresses, call audio and recordings, transcripts and messages, orders, bookings, notes, and any other details given to your AI or website. You shouldn't ask your AI to collect special category data (such as health information) beyond allergens and dietary needs a customer chooses to tell you.
- Duration: for as long as you use MyOTgo, and then until the data is deleted as described in section 16.
What we promise
- Your instructions. We process the personal data only on your documented instructions, which are these terms and the way you set up and use MyOTgo, unless the law requires otherwise (in which case we'll tell you, unless the law forbids it). The use described in section 11 is ours as a controller, which you can switch off.
- Confidentiality. Everyone at MyOTgo who can access the data is bound to keep it confidential.
- Security. We keep appropriate technical and organisational measures in place (Article 32), including encryption in transit, encrypted archives and backups, access controls, two-step sign-in for staff, firewalls and audit logs.
- Sub-processors. You give general permission for us to use the sub-processors listed in our Privacy Policy. We'll update that list and tell you by email at least 14 days before we add or replace one, so you can object. If we can't resolve a reasonable objection, you may cancel. We hold each sub-processor to data protection terms at least as protective as these, and we remain responsible for them.
- International transfers. Where a sub-processor processes data outside the UK, we make sure there is a lawful basis for the transfer, such as UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Agreement or Addendum.
- Helping you. We help you answer requests from people exercising their rights (access, correction, deletion and the others), and with security, data protection impact assessments and consultations with the ICO, as far as reasonable given what we process.
- Breaches. We tell you without undue delay, and within 48 hours where possible, after becoming aware of a personal data breach affecting your data, with the information you need to meet your own duties.
- At the end. When you leave, we delete the personal data as described in section 16 (export what you need first, or ask us for a copy before you delete your account), unless the law requires us to keep it.
- Showing we comply. We give you the information reasonably needed to show we meet these obligations, and allow reasonable audits, on reasonable notice and at most once a year unless there has been a breach.
What you promise
You have a lawful basis for the personal data you put into MyOTgo, you've given the people concerned the information the law requires (including about call recording and about our use described in section 11), and your instructions to us are lawful.
Food order claims
Order claims and evidence are available in MyOTgo Business, including its website. The business response window is seven days after a claim opens; this does not restrict consumer statutory rights. Staff decide unclear liability, remedies and appeals with a recorded reason. See partner claim terms and customer rights and delivery evidence. Existing fee schedules are unchanged.
